Retail Analytics & Intelligence Platform
Omnichannel analytics, inventory sync, and loyalty platform for 12 retail locations.
Client
Leading retail organization
The client operates 12 fashion retail stores across multiple metro markets, with a growing online presence targeting urban millennials and Gen-Z shoppers.
Duration
20 weeks
Team
6 engineers
Industry
Retail
Challenge
The business problem
12 stores ran independent POS systems with no central inventory view. E-commerce launched separately, causing stock mismatches and cancelled orders. No customer data unified across channels. Marketing was generic with no purchase history insights.
Strategy
Our approach
Unified retail ERP with real-time POS sync. E-commerce platform sharing inventory with stores. CRM and loyalty program driving repeat purchases. Executive analytics dashboard for data-driven decisions.
Design process
- 1Customer journey mapping across online and offline touchpoints
- 2Store manager workflow analysis at 4 locations
- 3Analytics dashboard designed for non-technical executives
- 4Loyalty program UX tested with focus groups
Development process
- 1POS API integration with Gofrugal across all stores
- 2Next.js e-commerce with real-time inventory checks
- 3Points-based loyalty engine with tier management
- 4ETL pipeline for nightly sales consolidation
- 5Executive dashboard with drill-down analytics
Technology stack
Key features delivered
- Real-time omnichannel inventory sync
- E-commerce with buy-online-pickup-in-store
- Customer loyalty and rewards program
- Sales analytics by store, category, and period
- Automated low-stock alerts and reorder suggestions
- Customer segmentation for targeted campaigns
Project screenshots
Client screens shown under NDA. Request a full demo walkthrough →
- dashboard
Sales Analytics
Available on consultation
- dashboard
Inventory Dashboard
Available on consultation
- mobile
Customer App
Available on consultation
Impact
Results & business impact
Growth in first 12 months
Cross-channel accuracy
Loyalty program impact
Better inventory visibility
Client feedback
“We finally have one view of our business—online and offline. The loyalty program alone paid for the platform within 8 months.”
Project snapshot
35% online revenue growth
Primary outcome
- Industry
- Retail
- Duration
- 20 weeks
- Team
- 6 engineers
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