Case Study · Industrial Chemical Supplier · Vadodara, Gujarat
Drashti Chemicals Website — Chemical Supplier Vadodara
How Maxwell Electrodeal built a 263-page Next.js product catalog for an industrial chemical supplier in Vadodara — replacing paid directory dependency with direct Google leads.
263
Pages Built
154
Products Listed
47
Categories
94
Desktop PageSpeed
The Challenge
Drashti Chemicals, a Vadodara-based industrial chemical supplier, had no standalone web presence. All buyer inquiries came through paid B2B directory listings — costing ₹2L+ per year with no ownership of the leads or data.
Buyers searching Google for chemical products in Vadodara and Gujarat couldn't find them directly. The client needed a way to own buyer relationships and rank for long-tail chemical supplier keywords.
What We Built
Complete product catalog with 154 products organized across 47 categories
Programmatically generated pages for each product and category using Next.js 14 App Router static generation
SEO-optimized metadata for every single product page
Mobile-first responsive design — fast on all devices
WhatsApp inquiry integration on every product page
Contact forms with product pre-selection for faster B2B inquiry workflow
Technical Details
| Stack | Next.js 14 App Router, TypeScript, Tailwind CSS, Vercel |
| Architecture | 100% static generation (SSG) for maximum performance |
| Desktop PageSpeed | 94 / 100 |
| Total Pages | 263 (products + categories + static pages) |
| Canonical tags | Properly configured across all pages |
| Sitemap | Auto-generated for all 263 pages |
Results
The website launched in June 2025 and is now indexed by Google. Product category pages in Vadodara and Gujarat are beginning to rank for long-tail chemical supplier keywords. Direct WhatsApp inquiries have begun arriving from buyers who found the site on Google — without any paid advertising.
The client now has a permanent digital asset they own outright. No annual fees, no lead sharing with competitors, no dependency on a marketplace's algorithm changes.
Is Your Business in a Similar Situation?
Talk to us about replacing your paid directory dependency with a website that generates direct buyer inquiries from Google.