Founder insights · Sales playbook

2-minute website audit for GIDC plant managers

Outbound is still human sales (Loom, plant visits, WhatsApp). This page is the on-site enablement playbook staff use before a factory walk-through — not a substitute for DNS MX or calendar booking. From Maxwell Electrodeal Private Limited.

Plant-manager checklist

Score yes/no in under two minutes on a laptop or phone. Three or more "no" answers → discovery conversation.

  1. 1.Can a buyer find a product by grade, model, size, or CAS without calling first?
  2. 2.Does every product page offer WhatsApp or RFQ — or only a generic Contact page?
  3. 3.Are SDS, datasheets, or PEI/specs in HTML tables — or PDF-only dumps?
  4. 4.Does the site load usable on factory 4G (target PageSpeed 90+ on mobile)?
  5. 5.Is the company name clearly Maxwell Electrodeal Private Limited vs unrelated Maxwell listings?
  6. 6.Would canceling paid directory renewals still leave an owned enquiry path?

Loom / video audit process (internal script)

Record after permission; never claim rankings or revenue you cannot defend with Search Console. Soft CTA only.

  1. Open the prospect's live URL + one IndiaMART/directory listing side by side.
  2. Record 90–120 seconds: homepage speed, product depth, inquiry path, competitor contrast.
  3. Name three fixes: (1) catalog IA, (2) RFQ/WhatsApp, (3) corridor SEO (GIDC estate).
  4. End with: Starter ₹35K / Professional ₹75K / Growth ₹1.5L, no advance, pay after go-live.
  5. Send Loom link + link to industrial RFQ estimator + get-estimate form.