CRM Development Company

Custom CRM Development Company

Sales pipelines, lead automation, and customer portals tailored to your sales process—not Salesforce templates.

From the Founder & CEO

Sanjay Prajapati

Founder & CEO

Founder & CEO of Maxwell Electrodeal — website engineering and custom software from Vadodara, Gujarat.

How Maxwell was built

Sanjay started Maxwell Electrodeal in 2018 after a Vadodara manufacturer asked for inventory software that matched how their stores team actually worked — not how an ERP consultant thought it should work. That first build synced two warehouses with Tally, cut manual re-entry, and earned adoption because the screens followed real shop-floor workflows.

Word spread across Gujarat industrial belts. Manufacturers came for ERP and operations software; they stayed because Maxwell showed up on-site, scoped in writing, and delivered in weekly demos — not surprise invoices. Over eight years the work grew into full website engineering: product catalogs that rank on Google, export inquiry flows, and sites that replace marketplace dependency with direct buyer leads.

“Your website should show every product, every certificate, and every reason a buyer should call you — not hide behind a generic contact form. I stay involved from discovery through go-live: fixed scope, visible progress every week, and full ownership of what we deliver.”
— Sanjay Prajapati, Founder & CEO

Website Engineering
Manufacturing
B2B Growth
Product Catalogs
Delivery

How we work with you

Published pricing — no quote games after the call
Milestone billing tied to demos, not hours
Catalog and inquiry flows designed for how buyers actually evaluate you
On-site discovery for Gujarat manufacturers when the plant visit matters

15+ years in enterprise software (career)

Maxwell founded 2018 · 8+ years in business · Vadodara HQ

8 guides and insights published on this site

50+ projects · 15+ industries · GST-compliant invoicing available for India clients

About Maxwell →Founder profile →Founder insights →

Market Insights

Quick answer

B2B sales teams lose 30% of leads to poor follow-up. Custom CRM aligned to your funnel converts more pipeline without per-seat SaaS fees.

Challenges

Problems we solve

Per-Seat SaaS Costs

Salesforce and HubSpot costs scale painfully for 20+ seat teams.

Process Mismatch

Generic CRM stages don't match complex B2B approval workflows.

Approach

Measurable outcomes

2.5×

Repeat Purchases

Retail loyalty integration

50%

Faster Follow-up

Automated lead routing

35%

Pipeline Visibility

Executive dashboards

Case Studies

Proven delivery

Retail Analytics & Intelligence Platform

The client operated 12 independent POS systems with no unified inventory view and a disconnected e-commerce channel causing stock mismatches. Maxwell built an omnichannel retail intelligence platform with real-time POS sync, loyalty program, and executive analytics—driving 35% online revenue growth and 2.5× repeat purchases within 12 months.

Industries

Industry expertise

Internal linking

Service overview

Speak with our team

Enterprise clients

custom CRM softwareCRM development Indiasales CRM companyB2B CRM development

CRM development costcustom CRM vs HubSpotCRM for sales team India

FAQ

CRM Development Company — questions

Custom CRM vs off-the-shelf?+

Custom CRM owns your workflow, data model, and integrations—no per-seat fees and no forced process changes.

Start your CRM Development Company project

Free discovery call. Milestone-based pricing. Senior engineers from day one.

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