template

SaaS Metrics Dashboard Template

MRR, churn, LTV, and cohort tracking spreadsheet for early-stage SaaS.

XLSX

Maxwell Electrodeal15 December 2025

Quick answer

What is the SaaS Metrics Dashboard Template?

MRR, churn, LTV, and cohort tracking spreadsheet for early-stage SaaS.

Key takeaways

  • Investor-ready metrics
  • Cohort analysis
  • Churn tracking

Summary

Downloadable template — Investor-ready metrics

Evidence-backed data

Statistics & benchmarks

Sourced from Maxwell research, reports, and documented client engagements — with publication dates.

Benchmarks

2:1

Vertical vs horizontal SaaS retention

India B2B SaaS — vertical products retain at twice horizontal tools.

Source (2025-10-15): Maxwell Electrodeal — SaaS Market Outlook India 2026

What you'll get

  • Investor-ready metrics
  • Cohort analysis
  • Churn tracking

Pre-built formulas for Indian SaaS startups tracking INR revenue and GST separately.

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Related resources & guides

Explore more in our blog, resources, and industry reports.