checklist

Website Planning Checklist

Discovery questions for high-converting B2B websites and RFP preparation.

PDF · 6 pages

Maxwell Electrodeal20 November 2025

Quick answer

What is the Website Planning Checklist?

Discovery questions for high-converting B2B websites and RFP preparation.

Key takeaways

  • Clear RFP requirements
  • SEO and performance specs
  • Conversion path mapping

Summary

Downloadable checklist — Clear RFP requirements

Evidence-backed data

Statistics & benchmarks

Sourced from Maxwell research, reports, and documented client engagements — with publication dates.

Benchmarks

2:1

Vertical vs horizontal SaaS retention

India B2B SaaS — vertical products retain at twice horizontal tools.

Source (2025-10-15): Maxwell Electrodeal — SaaS Market Outlook India 2026

What you'll get

  • Clear RFP requirements
  • SEO and performance specs
  • Conversion path mapping

Answer these questions before engaging a development partner—or use internally to align marketing and engineering.

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Related resources & guides

Explore more in our blog, resources, and industry reports.